BUILDING PRICING PACKAGES TO GROW YOUR PHOTO BOOTH BUSINESS

 1. Set a baseline: Determine the shortest event timeline you’re willing to work, and offer it with a single set of photos for each session. Depending on the style of photo booth Naperville and the set up, the final product could be digital images available for download from your company’s website, or small, printed photos that are available immediately at the event. Set a minimum event time (2 hours is a good starting point), and bill a set amount Always include necessities, such as booth attendants or setup/take-down time.

Here’s a sample:

  • 2 hours of photos
  • Free photo strips for every customer
  • Photos will be available for download at our website after the event
  • 1 photo booth attendant
  • Setup and breakdown not included in 2 hours of service

 

2. Set a top tier: Roll out all the standard options for the most inclusive, most expensive package you plan to offer. Gear this package toward your target audience — if wedding receptions are the focus of your client base, then design this top package for a long wedding reception. Include every step of every applicable package you offer elsewhere, as well as final extras and a longer service time.

Here’s a sample:

  • 4 hours of photos
  • Free photo strips for every customer
  • Customized photo strips for the event
  • Customized photo album printed after the event
  • CD of all photos
  • Photos will be available for download after the event
  • 2 photo booth attendants
  • Setup and breakdown not included in 4 hours of service

 

3. Fill in with additional options: Variations in the length of the event, the final photo options offered, the number of attendants available, and additional services should occupy the middle pricing tier. Base the pricing for these tiers by the number of hours worked.

 

4. Keep specialty items a-la-carte: For event-specific requests — such as photo strips that match a wedding’s color scheme, a printed banner of the newlywed couple’s photo booth portraits, etc. — offer a menu of a la carte pricing options that can be added to any package. Many companies also offer the extra pieces of higher-end packages as individually priced options. This allows customers who opt for a shorter rental, but want the added items such as a photo CD, to get the package they’re looking for.

Leave a Reply

Your email address will not be published. Required fields are marked *